Shinola teamed up with Astro and VPI to design a luxurious turntable fit for the resurrection of the vinyl era: The Runwell Turntable. The turntable marks the Detroit-based company's new Shinola Audio division, which is typically known for its leather products, bicycles and watches.
The driving force behind the Runwell Turntable is Alexander Rosson, the former CEO of the well-known headphone manufacturer Audeze, who left the company to join Shinola last year. In keeping with the brand's "Made in America" ideology, the Runwell Turntable is manufactured in the company's Detroit plant, with some parts from the United States (others are imported). In addition, the well-known turntable manufacturer VPI Industries contributed to the design of the Runwell turntable, which supplies some metal components.
It's just an elegantly styled vinyl playing device that seems to fit well in an expensive living room. It comes with an Ortofon 2M blue phono cartridge (a midrange cartridge that has received positive reviews), plays discs at both 33⅓ rpm and 45 rpm and offers an RCA line-out output for connection to the speakers.
The company is keen to point out the use of solid aluminium, steel and wood materials in Runwell's design, which look quite nice. But Shinola watches also have a reputation for using cheaper components housed in more sophisticated designs, something that might be useful to keep in mind when considering Runwell Turntable.
The Runwell Turntable is available on the Shinola website for a cost of $ 2,500 and is available in natural wood or in all black versions, each limited to 500 units.